Critical appraisal of a marketing topic Essay Example | Topics and Well Written Essays - 2500 words

Critical appraisal of a marketing topic - Essay Example The organizational top heads have realized where they have gone wrong all this while, and what more could be done to bring sanity within their own ranks. This has called for clear cut strategic directions and policies that must be developed in the wake of changing marketing, management and business initiatives. New products and services get introduced with each passing day (Cooper, 2001). What is important is to discern the exact basis of growth and productivity within the related realms. This is needed because the marketing can only come about in full circle when there are all-out efforts and endeavors made by the management concerns. It would solve the anomalies present within the system of conducting business and resolve issues that could be from the smaller to the magnanimous ones. This paper touches upon how maritime businesses have been able to depict their true place within the globally changing dynamics of conducting business operations. The Dynamics of Maritime Businesses Th e maritime business is comprised of the handling of vessels as well as its different components. These revolve around the debate of having enterprises that are doing their bit at the relevant business realms, manufacturing, designing and repairing of the vessels and so on. It has developed into a full-fledged industry and many different organizations are working worldwide to extract the immense benefits that lie within their folds. The maritime businesses have been largely focused on the sea operations as it is the first and foremost requirement indeed. Without a sea or even a river, the maritime business would not be able to come about in entirety. The maritime businesses have made it big because the management realms within their concerns have realized how big a market it is for the investors, stakeholders and retailers. They have also come to the reckoning that the maritime business is a consistent process and does not come to a standstill at any point in time. It is much similar to the aircraft industry or even a road transport system that is in place all over the world (Elkin, 1998). Different shipping lines, cruise companies and brokerage services are under the aegis of the maritime business that has made it a huge hit in the time and age of today. There are the marine railways, freight forwarding services and related undertakings within the maritime businesses. Also merchant navy works under the same aegis and not to forget the maritime professionals who have literally made this industry a giant one. Recommendations for Marketing Strategic Projects It is important that the strategic projects within the marketing dynamics are handled in an adequate way so that any shortcomings that exist within the related fore are taken care of. The strategic projects are only successful when their marketing realms are handled properly where concentration is on deriving the maximum possible value. These strategic projects can only come about when they are given the room to be exploited.

U.S. & Japanese History Essay Example | Topics and Well Written Essays - 1750 words

U.S. & Japanese History - Essay Example The essay is related to the background of the Japanese history.The US-Japan economic relations are discussed in relevance to various example, then US-Japan defense and US-Japan social relations and US-Japan cultural relations are discussed.Then the treatment of Japanese citizens by the United States during the Second World War is discussed in a great detail. Lastly a conclusion is provided for at the end of the essay.The early Japanese people hunted and gathered food. Rice was introduced into the society in 300 BC. This led to the establishment of the societal hierarchy and numerous small villages (which later combined together to form lager tribes). Buddhism was introduced at around 538 BC. In 1912, during the First World War, Japan joined the Allied forces. During the Second World War (1937) Japan surrendered after two atomic bombs (one on Hiroshima and the other one on Nagasaki) were dropped. In 1942, Japan had a new constitution and in 1952, the Allied occupation of Japan ended ( japan-guide.com).After the World War II, Japan held a very sympathetic position, in the world's heart. Though the other countries had had damage, the nuclear bomb had been used in the two cities (Hiroshima and Nagasaki) of Japan. As a result of this, two cities were almost entirely wiped out of its people, natural habitat and wild life. And for generations to come people had health problem to contend with. Babies were born with deformities, young people looked like they senior citizens and nothing can be grown in the earth of these two cities. Thus, the entire world felt very sympathetic of Japan. Japan on the other hand, learned from a first hand experience about the dirty side of war. To this day, Japan fights with countries, the world over to prevent them from gaining nuclear access. Japan, with the help of the nations around the globe built it self up from the rubble of World War II. It learned to be flexible, to keep it's own heritage, but, at the same time be open to the ideas and experiences of the western world. Japanese society is one of the most conservative societies around the world. In addition, there is also a strict division between the roles of men and women. But, the Japanese people wear western clothes and their children listen to western music etc. This clearly shows a combination of the two worlds, the east and the west. By picking out the best in the two worlds Japan has been able to rebuild itself with amazing speed and has re-established itself as one of the foremost developed nations of the world. US-Japan: Defense Relations With the USA being a capitalistic country and Japan being a non-capitalistic one, there has always been a profound between the two nations. Whenever there is a difference between the types of governments in two countries friction is imminent. US-Japan: Social Relations In his book The Clash, LaFeber (1997) talks about the many aspects in which the Japanese people look-up to the Americans. One of the examples is that the Japanese dress like the Americans (though of course they have their own national dresses). Baseball is another such aspect. Japanese ball teams have been formulated on the designs of their American counterparts. In fact, a number of American baseball players have been asked to come to Japan and play on their teams. US-Japan: Cultural Relations Cultural conflict between the United States and Japan has been sufficiently summed up by Rosen (2000) as, "Interpretations of Japan, as well as other Asian cultures, often carries an implicit assumption that the West is rational (and superior) whereas the East is bound by ancient traditions (and is inferior). "Oriental-ism" has been identified as the particular form that a Western stereotypical understanding of Asian cultures has taken. Intercultural communication becomes highly problematic as long as stereotypes are